Placements

In the present era, campus placement holds a great importance for students and educational institutes. While, it helps a student in building a strong foundation for the professional career ahead without facing the real-world job struggle, peer-competition or family pressure, a good placement record gives a competitive edge to an institute/ university in the education market.

Campus placements provide the students with a foot-in- the-door opportunity, enabling them to start off their career right after they have completed their course curriculum. Furthermore, they get to interact and engage with the industry professionals during the placement drives, which further help lay a foundation for their prospective career in the future as they familiarize with potential contacts from their chosen career field.

Challenges

Technological Transformations: With the technological advancements happening in every sector, the nature of jobs is changing rapidly. New and diversified jobs have come into existence, which were never heard of before. And the trend is going to continue in the future with Artificial intelligence, robotics, and Machine Learning taking over the traditional educational module.

Gap between Skill Set and Industry Requirements: Considering the trends, education system now has to be developed in such a way that it prepares the students for jobs which are not even created as of now. In short, there is an urgent need to bridge the gap between industry requirements and the existent skill set of the students.

Economical Changes: In the rapidly changing ecosystem, it is very important to focus on the skills and knowledge that are relevant to the future. A few institutions have identified programmes to handle this apprehension. Besides, there is an urgent need that institutions find innovative mechanisms to nurture employable students incessantly by imparting quality education.

Steps to Improve Placements

Campus recruitment is witnessing tremendous transformation with the emergence of technological advancements in the process. Utilizing multiple digital services, recruiters are able to figure out innovative and cost-effective strategies for conducting a campus recruitment drive, recruiting top candidates and meeting the recruitment numbers. During a panel discussion at 10th Higher education and Human resource Conclave, Chandigarh, Manish Sharma, Head HR, Eureka Forbes, said, “Digitalization is not a challenge at all rather it is our mentality which is restricting us to accept it. From joining of an employee to evaluating his/her performance, everything is digitalization now. It helps organization to remain transparent with its employees in various processes”.

It translates to the fact that it is high time that institutes keep themselves abreast with latest digital trends and create an effective placement strategy. Here are the few steps Universities/institutes can take to ensure optimum placements.

Enhanced Profile: Universities/institutions must give importance to improve their profile be it having a professionally designed website or an attractive marketing brochure. Marketing the previous placement records, academic records and awards received by the college is also an effective tool for the same. Besides, promoting the professors/lecturers (with excellent academic and/or industry back ground) and marketing their college infrastructure (if they boast of it) are some of the trusted methods.

Networking: institutes/Universities must leverage on their existing network to reach the Company Hr’s and invite them to their college for the placement process. Besides, their placement cell must also dedicatedly work towards creating new connections and nurturing the old ones. Social media and other professional websites like LinkedIn can be an excellent networking tool for this.

Skill Training and Employability: Skill Training is one of the most important factors responsible for improving the placement record of an institute or university. Companies no longer just look for academic excellence and aptitude but they prefer candidates who have practical exposure and problem solving ability in real- life situations.

So, instead of starting training in the last year, colleges must focus on imparting skill training to students from the first year onwards. institutes can also keep some KPis (Key Performance indicators) and measure student’s progress against this.

Placing Right Candidate for the Right Job: Universities/ institutes must focus on bridging the gap between the right candidate and the right job. They must avoid the tendency to place as many candidates and instead focus on placing the candidates who are ready and eligible for the role.

Companies critically focus on the “Attended vs recruited” numbers when they visit a college for campus recruitment. it gives them a fair idea of which colleges have high quality or job-ready candidates. If a college wants to boost its placement record, it is even worth getting eligible students from nearby colleges rather than its own students again who have less chances of getting through.

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